KOTLER, Philip Primary Author Bowen, John T. Primary Author Makens, James C. Primary Author mixed material bibliography USA Pearson Education Ltd. 2010 en English

Teks Book

xxiii, 683 Hal. ; 22X30 cm THE most widely used Hospitality marketing book―this four-color leader is comprehensive and innovative, managerial and practical, state-of-the-art and real-world. Building on the authors’ expertise, it uses an integrative approach to discuss the major marketing decisions hospitality marketing managers face in today's global marketplace. Video cases, chapter examples and marketing highlights showcase real people and companies and demonstrate how marketing impacts every member of the hospitality team. Experiential exercises and new material on social networking, database marketing and revenue management help solidify the book’s position as the definitive source for information on hospitality marketing. 910.4 9780132453134 Catholic University of De La Salle Manado Welcome to De La Salle Library 910.4/Mar - LIB00014585 Main library 910.4/Mar - LIB00014586 Main library 910.4/Mar - Marketing_For_Hospitality_and_Tourism.jpg.jpg 9719 2017-03-06 08:50:27 2017-03-06 08:51:31 machine generated